In the ever lucrative market for freelancers, an increase in demand for traditional or unconventional skills is often, quite swiftly, overlapped by an equally diverse array of supply.
With new freelancers hopping on the bandwagon every other day and older ones constantly upgrading themselves, is there a stable way to level up and hold on to the game? There sure is!
1. BE SELECTIVE:
Gone are the days you were better off laying your hands on just about any project that came your way. While growing your client base remains a vital factor, it is even more essential to focus on doing quality work now. Every time you spot a project you’re interested in, check a bit about the employer’s background and reputation on the platform. This would not only give you a clearer picture of the kind of work expected by the potential employer but also an idea of how other freelancers have associated with them and what their experiences were like. It wouldn’t be a bad idea to steer clear of employers with too many negative ratings from previous freelancers. You might even want to consider doing more long term projects now that growth is what matters most.
2. TIME CHECK:
Always check and double check project instructions and have thorough discussions about requirements with your employer. In case of a fixed deadline, be absolutely certain you can turn your work in adhering to it. If you need an extension, politely communicate this explaining your situation. It would be an excellent idea to provide your employer with timely updates of your work at reasonable intervals. This not only acts as a great display of integrity and enthusiasm to the employer, but also helps prevent lengthy rectification periods in case an error happens midway or a modification is required.
3. TAKE TESTS:
Freelancing platforms these days have arranged databases stacked with relevant tests to demonstrate and top up your skills and qualifications. Not all employers set these as prerequisites, but there is no way a set of credible certifications can appeal less than positively on a freelancer’s profile.
After every successfully completed project, request the employer to leave you positive feedback. This builds trust and increases your credibility in the eyes of potential clients. Additionally, whenever possible, request them to recommend you to friends and coworkers or get in touch with you when another, similar project comes up in the future.
Constantly be on a lookout for methods to venture out of your comfort zone. If possible, acquire new qualifications in different or complementary skills. Some projects might even require you to combine your existing skills with a new one you don’t already possess. Maybe a lack of these new skills is what prevented you from being eligible to apply for several projects you previously found fascinating but did not qualify to approach. Remember you’re never too old or too late to learn something new.
We live in a world where publicity and hype often determine the intensity of a person’s reach and potential. Marketing is everything. It is extremely important to put yourself and your skills out there for potential clients to notice. You might be the best at what you do, but unless people are made aware of this, you will not find projects you deserve. There is definitely no replacement for hard work, but it may not suffice given today’s age and time. Make full use of social media.
Building a prominent freelancing career sure has its set of challenges, but when tackled the right way can reap unbelievable rewards. You have the flexibility of working at your own pace and being your own boss– all this while earning as much (or even more) as a 9 to 5 desk job would pay you.